A bill aiming to protect patients from misleading advertisements was passed through the Senate Economic Development, Tourism, and Labor Committee on Tuesday.
He stated the drugs in question include blood thinners and/or medications used to treat diabetes, certain cancers, and other prescriptions that many Kentuckians take.
Because of this, Alvarado said Senate Bill 178 aims to tackle this issue by requiring advertisements to properly warn patients that it is dangerous to stop taking a prescribed medication before consulting with a physician. The bill would also prohibit advertisements that solicit legal business from being mis-labeled as a “medical alert,” “health alert,” or “public service announcement,” and protecting personal health information from being used to solicit legal services without the prior consent of the patient.
Kentucky Medical Association Deputy Executive Vice President and Director of Advocacy Cory Meadows said the bill would ensure health decisions are made between a patient and their physician, because the current system undermines that relationship. Meadows also said that Kentuckians who stop taking medications without talking to their doctor poses a serious health risk, and that this legislation is a much-needed step to protect the heath of Kentuckians.
Senate Bill 178 now moves to the full Senate for a vote on the floor.